Lead the design of customer-centric digital experiences, transforming user needs into seamless interactions across Frontier’s iOS app, with a complete app redesign from scratch
Collaborated closely with engineering, product managers, and UX researchers in an Agile environment to validate design concepts and refine based on qualitative and quantitative user research data
Spearheaded the creation of prototypes, wireframes, and high-fidelity UI, ensuring designs adhere to platform-specific guidelines and deliver a cohesive branded experience across mobile interfaces

Established and maintained the company’s first design system, ensuring a consistent, scalable design language across platforms
Conducted comprehensive UX audits, implemented accessibility best practices, and facilitated design reviews with cross-functional teams to refine the user experience for both B2B and B2C offerings
Collaborated with engineers and product managers to develop and validate design solutions, including usability testing and prototyping, aligning with business objectives and enhancing customer satisfaction

Designed UI for consumer-facing web features within a SaaS environment, focusing on delivering high-quality user experiences by leveraging research insights and usability testing
Built interactive prototypes in Figma and conducted design reviews with clients and internal stakeholders, aligning design objectives with client needs and project goals
Partnered with product and engineering teams throughout the design process to align development and design priorities, driving cohesive, user-friendly experiences
Enhanced operational efficiency, leading initiatives that improved campaign quality control and user satisfaction, utilizing SQL for data management related to customer experience

Guided the transition to responsive, mobile-friendly email templates
Managed the day-to-day production schedule for all email programs
Oversaw the QA process to ensure accuracy. Conducted A/B testing and optimization
Presented metrics and feedback in weekly business review